Equipment sales + financing platform
Sell more equipment with financing that keeps up.
Ampli-fi is the digital platform equipment sellers use to send quotes, capture credit applications and reach a lender marketplace in one workflow, while you're still with the customer.
For equipment sellers · finance brokers · lenders · affiliates
- Quote
- Application
- Lenders
- Close
If it's slow for you, it's slow for your customer as well.
- Back-and-forth emails
- Paper trails
- Repetitive data entry
- Slow lender feedback
Act II · One connected system
Every side of the deal, on one line.
Equipment financing involves sellers, buyers, brokers, lenders and the systems between them. Ampli-fi connects them, so the deal stops travelling by email.
- Equipment sellersQuotes, applications and marketing assets from one place.
- BuyersA digital credit application by text, QR code, sales quote or web.
- Your CRMConnects to the CRM your team already works in.
- Lender marketplaceAPI connectivity, with applications arriving after automated credit review.
- Finance brokersAutomated credit checking, digital underwriting and syndication.
- AffiliatesA custom application and partner dashboard for their clients.
Act III · How a deal moves
From quote to closed sale, in one workflow.
Follow the example deal through the eight steps Ampli-fi describes, from the salesperson's quote to the funded transaction.
- 01
Build the quote
The salesperson builds a quote with monthly options while still in front of the customer. It's a web app, so there's nothing to download.
- 02
Send the application
The customer gets a smart online credit application by text, QR code, sales quote or your white-label web page.
- 03
The customer applies
The application is easy to complete, and customers can finish it while the salesperson is still with them.
- 04
Automated checks
Credit checking runs automatically. Digital underwriting separates automated decisions from files that need manual review.
- 05
Preferred lenders first
The application goes to preferred lenders for a response, with feedback visible throughout the process.
- 06
A decline isn't the end
If a lender declines, the application can go to other lenders without the customer filling in new paperwork. Lenders make the credit decisions.
- 07
Offer, with protection
Present the financing option and add protection products such as GAP, warranties and extended warranties to the offer.
- 08
Documents, funding, sale closed
Documentation is completed, the lender funds the transaction and the equipment sale closes.
- Customer
- Ridgeline Grounds Co. example
- Equipment
- Compact track loader
- Contact
- Owner, on site
- Monthly options
- Shown on the quote
Here's your secure financing application for the compact track loader.
Open application →Scan at the counter, on signage or on a spec sheet to open the application.
- DoneDetails captured once and reused
- DoneAutomated credit check
- RulesAutomated decision or manual review queue
Decision rules are configured by lenders and brokers.
- Preferred lenderReviewing
- Lender BStandby
- Lender CStandby
- Preferred lenderDeclined
- Lender B resubmitted, no new paperworkApproved
- Lender C resubmittedAwaiting
- Lender
- Lender B
- Monthly options
- Set by the lender
- GAP
- Warranty
- Extended warranty
- Documents completed
- Funded by the lender
- Equipment sale closed
Act IV · For equipment sellers
Built for the people who sell the equipment.
Ampli-fi is designed for equipment sellers and dealers. Its workflows can be used together or one at a time.
- At the point of sale
Quote while you're still with the customer
Send professional quotes and easy applications customers can finish before you leave, with no follow-up delays.
- No download
A web app your team already knows how to open
Ampli-fi runs as a progressive web application, so salespeople don't need to install anything.
- Seller LaunchPad
Marketing assets that sell financing
Personalised marketing materials help salespeople start the financing conversation with buyers.
- Buyer budgets
Monthly options buyers can say yes to
Financing options that cater to different budgets make it easier for buyers to commit.
- Manager control
Sensitive data, restricted
Managers can restrict employee access to sensitive customer data.
- Customer experience
Buyers stay in control
Faster responses, with customers given more control over their own financial information.
Act V · The lender marketplace
One application. More than one path to yes.
The application goes to preferred lenders first. If one declines, it can go to other lenders without the customer completing new paperwork.
- Preferred lenderDeclined
- Lender BApproved
- Lender CAwaiting
- Lender DStandby
- Example only. A decline from the preferred lender is resubmitted to other lenders.
Ampli-fiRoutes the application and automates the submission, with API connections to multiple lending sources.
LendersMake the credit decision and fund the transaction.
ProductsEquipment finance, working capital, lines of credit and SBA loans.
Act VI · Workflow automation
Less inbox. More deal.
Ampli-fi's digital workflows fit your marketing, sales and back-office operations. They cut back-and-forth emails, paper trails and repetitive data entry.
Manual workflow
Illustrative. Typical sources of delay the current Ampli-fi site describes.
- 01
Capture once
Application details are captured digitally instead of re-typed into quotes, forms and lender submissions.
- 02
Convert statements
Bank statements are submitted through the platform, without manual uploads.
- 03
Check credit
Automated credit checking gives one view of the credit risk lifecycle.
- 04
Route the file
Digital underwriting separates automated decisions from files that need manual review, using custom review queues.
- 05
Keep people informed
Sales managers see activity and proposal status in one dashboard, so fewer deals need chasing.
- Deal moves forward
Act VII · More than financing
Financing can carry more of the sale.
Protection products like GAP insurance, warranties and extended warranties are often left out of the financing process. Ampli-fi lets dealers add them to a finance offer.
F&I and promotions- Sales incentivesRewards for salespeople who use the platform and sell more equipment.
- Protection productsGAP insurance, warranties and extended warranties added to the finance offer.
- Promotions0% and low-APR promotions, arranged with the Ampli-fi team.
- FinancingMonthly options that fit the buyer's budget.
- Equipment saleThe machine your customer came in for.
Act VIII · Sales team & insights
See every quote your team has in motion.
Created with sales managers in mind: monitor sales activity, proposal status, customer analytics and team analytics in one dashboard, and forecast where you stand for the month.
- InsightsAnalytics on buyer behaviour help your team tailor its approach.
- IncentivesBuilt-in incentives reward salespeople for using the platform and selling more equipment.
- TrainingFree sales-team training and webinars.
| Contact | Company | Status |
|---|---|---|
| A. Rivera | Ridgeline Grounds Co. | sent |
| M. Okafor | Blue Heron Farms | followed |
| D. Lindqvist | Northgate Paving | followed |
| S. Patel | Harbor Line Logistics | draft |
| J. Moreau | Cedar Point Builders | rejected |
Act IX · Fits your stack
Keep your CRM. Add the financing workflow.
Ampli-fi is designed to deliver a working workflow from day one, without heavy development, inside the sales operation you already run.
Any CRM
Connects with the CRM system you already use to manage leads and client interactions.
APIs
Integrated APIs connect sellers and brokers directly to multiple lending sources.
White-label
White-label online applications carry your brand, alongside the web app.
Act X · Section 179
Show buyers what the tax deduction could mean.
Section 179 can provide tax benefits to your customers. Enter an equipment price to see an illustrative federal estimate, using the $2,560,000 limit for 2026.
Illustrative federal estimate
- Section 179 deduction
- $150,000
- Bonus depreciation
- $0
- First-year regular depreciation
- $0
- Estimated first-year deduction
- $150,000
- Estimated net cost after tax savings
- $118,500
Assumptions. Equipment is placed in service in the selected tax year and used more than 50% for business. Only the business-use share is counted. Section 179 is applied first, then 100% bonus depreciation on the remaining basis (property acquired after January 19, 2025). If you opt out of bonus depreciation, the first-year rate for 7-year property (14.29%, half-year convention) is used. Federal only; state rules differ.
Not tax advice. This calculator gives an illustrative federal estimate using the assumptions shown. It is not tax, legal or accounting advice, and it is not an offer of credit. Eligibility depends on your circumstances. Consult a qualified tax professional. Financing is subject to lender credit approval.
Security & compliance
Stated precisely.
Financing runs on sensitive business and personal data. Here's exactly what the platform is designed to do, with no badges and nothing implied.
- ✓APP-01Secure, auditable applications
- Credit applications are protected and auditable.
- ✓REG-01OFAC and CCPA
- Built to help dealers handle OFAC, CCPA and applicable state and federal requirements for credit applications.
- ✓REG-02State compliance options
- Custom solutions are available for state compliance and regulations.
- ✓ACC-01Role-based access
- Managers can restrict employee access to sensitive customer data.
- ✓ACC-02Customer control
- Customers get more control over their own financial information.
- ✓DEC-01Lenders keep their decisions
- Ampli-fi runs the workflow. Participating lenders make credit decisions and fund.
Where you fit
One platform. Five ways in.
Every path uses the same connected workflow. Each strip shows the steps of the deal that part of the network works with.
- Equipment sellers & dealersQuote, send the application, reach lenders and add protection products.For sellers
- Finance brokersAutomated credit checking, digital underwriting, syndication and a lender marketplace.For brokers
- LendersConnect by API and receive applications from sellers and brokers after automated credit review.For lenders
- AffiliatesAccountants, consultants and coaches offering financing to their clients, with a custom application.Become a partner
- Buying equipmentGot an application link from your equipment seller? See what happens next.For buyers
Already an Ampli-fi user? Log in to the platform.
Who's behind it
Built by equipment finance people.
Jake Cutler, MSc, CLFP
Founder, Ampli-fi
- Role
- Founder, Ampli-fi
- Education
- MSc, Digital Innovation for Fintech · Brandeis University
- Designation
- CLFP · Certified Lease & Finance Professional
- Works with
- Brokers and lenders, on using digital innovation to reduce friction and cost
Get started
Put the whole deal on one line.
See how Ampli-fi would fit your equipment sales, brokerage or lending operation. Book a demo and the team will walk you through the platform.
Prefer to talk now? Call 914-370-8020 or email sales@ampli-fi.io.